CookieMan Appoints Saibal Chandra Banerjee as Business Head – Trade Sales
CookieMan, operated by Australian Foods India Private Limited, has announced the appointment of Saibal Chandra Banerjee as Business Head – Trade Sales, marking an important step in the brand’s expansion into the FMCG segment.
Known for its freshly baked cookies and strong in-store presence across malls and high streets, CookieMan is now moving beyond experience-led retail and focusing on a larger FMCG-driven growth strategy. This shift highlights the brand’s aim to strengthen product distribution, improve shelf presence, and drive repeat customer purchases across India.
Saibal Chandra Banerjee brings extensive experience in retail and trade sales, having worked with leading brands such as Spencer’s Retail, Foodhall, Wellness Forever, and Magson Retail. His strong background in organised retail and FMCG operations is expected to support CookieMan’s next phase of structured expansion.
The company already has a solid presence across major organised retail channels, including hypermarkets like Reliance Smart and METRO Cash & Carry, national retail chains such as Spencer’s Retail and Reliance Fresh, and premium gourmet stores like Modern Bazaar, Food Square, and Freshpik.
CookieMan’s reach also extends to regional retail players such as Grace Retail, Magsons Goa, and Geom365, along with travel retail platforms including Relay and Bon Voyage, helping the brand maintain strong visibility across multiple consumer touchpoints.
With a premium and curated shelf presence already established, CookieMan’s next focus will be on increasing product velocity, expanding distribution depth, and encouraging repeat consumption. Industry experts believe that if executed successfully, this strategy could position CookieMan as a major player in India’s growing premium packaged foods market over the next few years.
This leadership appointment signals CookieMan’s strong intent to scale beyond traditional retail and strengthen its place in the competitive FMCG landscape.
